05.20.2008
Oscilloscope Pictures Announces First Acquisition: Irena Salina’s ‘FLOW: For Love Of Water’
A prescient documentary about the looming worldwide water shortage
New York, NY (May 20th, 2008) - Oscilloscope Pictures announced today the acquisition of North American rights of Irena Salina's FLOW: For Love Of Water, an incisive investigation into what experts label the most important environmental issue of the 21st Century - The World Water Crisis. The film had its world premiere earlier this year at the Sundance Film Festival and will be released in the late summer followed by a DVD release in the winter.
FLOW: For Love Of Water filmmaker Salina builds a case against the growing privatization of the world’s dwindling fresh water supply with an unflinching focus on politics, pollution, human rights, and the emergence of a world water cartel.
Interviews with scientists and activists intelligently reveal the rapidly building crisis, at both the global and human scale, and the film introduces many of the governmental and corporate culprits behind the water grab.
But beyond identifying the problem, FLOW: For Love Of Water also gives viewers a look at the people and institutions providing practical solutions to the water crisis and those developing new technologies, which will be used as blueprints for a successful environmental turnaround.
“This film is a wakeup call, and I’m glad for Oscilloscope to be involved in bringing it to a wider audience,” says Adam Yauch. “I was overwhelmed by the enormity of this crisis. The film stayed with me, and I still keep thinking back on it. It contains information that people need to know.”
FLOW: For Love Of Water marks the second feature for director Irena Salina (GHOSTBIRD) and was produced by Revver founder Steven Starr.
Producer Starr says: "In the post-Sundance deluge, Oscilloscope’s passion for how to distribute FLOW: For Love Of Water really stood out. Adam, David and their team truly get the future of film distribution: artist-centric, fearless, tech adept. We’re thrilled to be Oscilloscopes’ first partners.”
The deal was finalized during Cannes Film Festival by Josh Braun of Submarine and Steven Starr for the filmmakers and David Fenkel for Oscilloscope Pictures.
About Oscilloscope Laboratories:
Oscilloscope Laboratories a NYC -based recording studio, film production and distribution company, and post-production facility founded by Adam Yauch. Yauch’s film GUNNIN’ FOR THAT #1 SPOT will be released in theaters by O-scope on June 27th.