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The Council challenges the Canadian Bottled Water Association

The 21st annual Canadian Bottled Water Convention and Trade Show, titled ‘Challenge of Change’, runs from today through to May 1 at the Delta Halifax Hotel in Halifax.

Greeting those attending this bottled water industry convention today and the 114,000 readers of the Halifax Chronicle-Herald is an op-ed by the Council of Canadians national water campaigner Meera Karunananthan.

She writes, in an op-ed titled ‘Passé the bottled water’, that, “The bottled water industry is an interesting case study in public persuasion…Through careful and strategic marketing campaigns, the industry has convinced Canadians to pay up to 3,000 times what they pay for high-quality water from their taps for bottled water. But recent developments indicate that the tide may be turning against an industry that has grown exponentially over the past decade…At the CBWA convention, communications specialists are scheduled to help the industry develop strategies to save their markets from bottled water bans.”

Meera writes, “If the CBWA truly wants to understand what is happening, they should attend the public forum being held by the Council of Canadians and the Canadian Union of Public Employees tonight.”

To read about the Council of Canadians-CUPE Atlantic speaking tour on water, which launches tonight in Halifax, please visit our website at

To read today’s op-ed in the Halifax Chronicle-Herald, please go to