Photo by Wilson Hui, CC BY 2.0
Many Canadians like to start the day off with a milky brew at one of nearly 4,000 Tim Hortons coffee shops across Canada. Some of us have felt good about the fact that our beverage contained an emblem certifying “100% Canadian milk.” After all, the Brazilian-owned “Timmy’s” has long hoisted the Canadian flag as part of its brand-building efforts.
However, unknown to most, there is a separate distribution system that gets Tim Hortons bottled iced coffees to some 10,000 corner stores, supermarkets and gas bars. These drinks are made with milk from the United States. It’s supplied by U.S. based Fairlife/Coca-Cola. Ottawa quietly gave its blessing to this plan back in 2018 by providing a five year licence to the corporations involved. Last to know about this scheme – and only after it was a fait accompli – were Canadian dairy farmers. Many Tim Hortons iced coffee fans still don’t know.