This month's issue of National Geographic contains a 24-page feature on the tar sands, titled Scraping Bottom. The impact could be huge - the magazine has 50 million readers in 32 languages.
BEFORE AND AFTER PHOTOS
Colimnist Don Martin writes in today's Ottawa Citizen that, "It opens to a three-page aerial spread of pristine boreal forest dotted with lakes beaming through the trees as a luminescent robin-egg blue. This is the 'before' picture. Flip over the fold-out at the front of this month's National Geographic magazine and you're confronted by the 'after' photo, a ground zero of environmental devastation, with sickly grey ponds bisected by slick roadways prowled by mammoth trucks carrying now-discounted black gold."
"This photo shoot for the magazine's influential global audience is described as the 'baby-seal moment' for Alberta's oilsands, a public relations hell equal to a seal pup's skull-clubbing death that no amount of damage control can overcome, no matter how reasoned the argument."